[image: Anneli Marinovich Photography]
Continuing with ‘The Wedding Smashers‘ series where I interview some of the best in the business, today I’m delighted to be talking to Louise Beukes, one of the UK’s top wedding stylists and bloggers.
I was introduced to Louise when I first started blogging weddings, and Kate from Perfect Details wrote a guest post for Smashing The Glass mentioning Louise and her inspirational blog, b.loved weddings.
I immediately started following Louise on Twitter and we connected over all the social media spheres. She’s one of a handful of wedding experts who keep me up to date on all the latest trends, news, and W-day design themes, and I’m forever inspired by her innovative projects and creative prowess.
So let’s meet the lovely Louise!
[images: Anneli Marinovich Photography]
So Louise, what’s the ‘Louise Beukes’ story? How did you start your company and what’s happened between then and now?
The b.loved story began in March 2011, a month after my own wedding. After working for 10 years as an interior designer I loved the pretty aspects of planning my wedding, and was still reading 100’s of wedding blogs daily! I was approached by a blogger to feature my wedding, two weeks later my own blog was up and running ready to share our wedding story and to inspire other brides. I quickly discovered my niche in providing contemporary inspiration in a world of vintage weddings! Since then, b.loved has grown massively, with the b.team – a panel of wedding experts – joining the line up to share their experience and talents with our readers, and adding a wedding design & styling business to the brand.
How do you unearth inspiration and a create a theme for a couple who have no idea what their creative vision for their day is?
The first part of my process is getting to know the couple. We’ll meet up over drinks for a chat and I’ll ask lots of questions about them and their relationship. Simple things like where you like, what brand of clothing you wear, and where you go on holiday reveal so much about your personality – and I use this information to determine what I call their wedding ‘ brand’.
[image: Fiona Kelly photography]
Can you tell us about the process of starting b.loved?
I didn’t think about it too much! For someone who usually makes very considered choices, it was a bit of a leap-before-you-look decision. After two weeks of late nights, the blog was up and running. I’ve never looked back!