On Monday I attended The White Gallery in London’s Battersea Evolution which is essentially the London Fashion Week of the bridal industry. It’s a trade event for UK and international bridal designers to showcase their 2017 collections to press and buyers, and it feels like stepping through a vortex into the bridal apparel future.
The show took place in the heart of a blossom-filled Battersea Park inside a pavilion that was transformed into an elegant showroom, complete with catwalks and press lounges. The event ran over three days and offered press and buyers access to a diverse range of designers, runways, and of course industry lovelies!
You may have already seen a few sneak peeks of my photos on Instagram, and live commentary and video on Snapchat (and if you’re not yet on Snapchat, you’re missing out on ALL the fun and behind-the-scenes footage!). This post takes it up a notch with my favourite wedding dress and wedding shoe designers, and my six key bridal trends for 2017 as spotted at White Gallery.
If you’re currently on the hunt for your wedding dress or shoes, I do hope that this post will inspire you. All the gorgeous images (unless otherwise stated) are by the super talented Kate Nielen who accompanied me to the show. Feel free to pin and share them to your heart’s content!
Below: clockwise from top: Sassi Holford catwalk show / Emmy London / YolanCris
Stephanie Allin Couture
Stephanie Allin designed my wedding dress and is genuinely one of the loveliest people in the business. What appeals to me about Stephanie, besides her wonderful service and giving nature, is her contemporary take on classic couture and her desire to create wedding dresses for the ‘real bride’ as opposed to what looks best on a model. Her latest collection is inspired by the Italian lifestyle and artistic flair, and incorporates compelling fabrics including metallic jacquard prints on silk organza, and concepts like bridal separates of bra-lets teamed with dramatic skirts.
One a side note, Stephanie definitely gets the award for the most inspired creative campaign (shot by Matt Bird). How uh-mazing is the shot below taken from Stephanie’s new Bellisima collection?!