This is a guest post by the team at international wedding photographers LUZ.
Nowadays, there’s more diversity of style within the wedding industry than ever before: the event’s design, the wedding dress and groom suit’s styles, and of course the wedding photography style.
More often than not, when asked to imagine and describe wedding photography, people will refer to romantic photoshoot at sunset, or in a magical Norwegian forest.
But there is an up and coming alternative wedding photography style, one that appeals to couples who value an urban lifestyle — we’re talking about urban wedding photography.
What is urban photography?
While the focus of a photoshoot in a natural environment is the romance, the tenderness, and the fantasy of fairytales, urban wedding photography is all about using the day to day environment – the city – from a completely different perspective.
Different colors and textures of walls, light and shadow, movement, composition – these are all tools that we use to create an interesting (and beautiful) photoshoot. There are also different personal elements that can be integrated into the photoshoot: a specific color that excites you, the place you first met, or even just an amazing structure with architecture that takes your breath away and makes you want to look at it forever.
Urban photography, influenced by fashion and paparazzi styles, can be divided into two main categories: street photography and architectural photography. Street photography includes urban elements such as shops and buildings facades, cars, people passing by, and the day-to-day environment – the contrast between a bride and groom and typical daily life is always intriguing.
Architectural photography has a slightly different approach, one that we call “abstract”. It creates a new kind of wedding photography that blurs the lines of logic and familiarity, and creates a new reality using the graphic instruments the city provides. At the end of the day, when you look at these abstract photos, you won’t always recognize the place or even what it is that you’re looking at. But you will end up with images you can’t take your eyes off of.
What is so special about urban wedding photography?
Photographers are confronted with the challenge of creating their own unique style, a ‘fingerprint’ that will make their photographs immediately identifiable. The ability to integrate one’s own graphic vision results in a new and interesting photographic style, and more so, it widens the photographer’s toolkit — color, shape, texture, reflections, light and shades. The realm of creativity is virtually endless, and the passion for creation too.
In urban wedding photography, we have our own strongly defined style, so we can let couples who appreciate and love it come to us.
Is urban photography the right choice for you?
When you choose urban wedding photography, you know you’re in for something special. Choosing urban photography means creating true art on your wedding day, in what’s bound to be a totally unforgettable shoot.
Couples who choose urban wedding photography often have a strong interest in art and design. Sometimes the choice is a natural extension of a love of minimalism. Couples choosing urban style photography are generally having a wedding in a complementary style: light wedding dresses, chic grooms’ suits, even sunglasses are hallmarks of the cool vibe of urban style weddings.
So, in conclusion, if you are looking for fresh, artistic, highly unique wedding photography — the urban style might be right for you.
ABOUT THE AUTHORS
We are LUZ, an international wedding photography brand. We developed the urban wedding photography style about 10 years ago. We offer a unique style inspired by the aesthetics and principles of architecture and design, our fields of study.
We’re focused on creating memories, captured from a unique perspective with an artistic style. It’s all about providing the best wedding experience for our couples.
We offer both photography and videography – our videography style complements our photography and can be dynamic and fun or classical and romantic — depending on your needs and wedding style.
Planning makes perfect, so we always make sure to prepare for every wedding day and fully understand our client’s needs in order to give each of our couples a unique result, one that’s right just for them.
You can get in touch with LUZ at + 972 (0)73 374 2148 or firstname.lastname@example.org
And don’t forget, LUZ offers members of our Brides Club a 10% discount on any package!