branding Archives - Smashing the Glass

Adi & Amir | Rosh Hashana themed wedding at Sadot, near Netanya, Israel

04/10/2016 by Karen

Shana Tova to all of you! I wanted to take this opportunity to wish you a happy, prosperous year ahead full of joy, love and only good times.

With Rosh Hashana fast approaching I wanted to repost this totally exquisite wedding. It has so many beautiful details and the theme of Rosh Hashana is wonderfully integrated into the menu featuring the holiday symbols of pomegranates, figs and apples. The vibrant colour palette of red, orange and green, the jar of honey favours, and the divine-sounding pomegranate mojito reception cocktails all add up to a very well thought-through theme.

There were lots of personal touches and a combination of Adi and Amir’s old and new memories, meticulously organised by their wedding planner, Osnat Eldar. She asked Adi’s close family to collect photos from their own wedding days in order to create an ‘all-generations’ photo wall. I love that idea! So simple and such a lovely way of really making the wedding a family occasion and also remembering those that are no longer with us.

Thank you to Adi and Amir for sharing their very special Israeli day with us, and to Osnat Eldar, their talented wedding planner who alerted me to their wedding. Photography today is by Lihee Avidan.

VENUE + THEME

Adi, the Bride: we decided to get married in Sadot Beit Yehoshua, as we loved its rural feel, and it’s location. It has a calm and relaxing atmosphere which reflects us as a couple, and it’s in the centre of Israel right between Tel Aviv and Haifa.

As the wedding fell just before Rosh Hashana, the Jewish New Year, we combined the holiday spirit with colours from the late-summer / autumn season. Paul Assenheim, our wonderful caterer prepared a menu based on Rosh Hashana featuring fig and pomegranate salads, fillet mignon in apple chutney, and as a final surprise, caramelised apples on sticks! We also had the most delicious pomegranate mojitos as our welcome cocktail, and used lots of real apples, grapes and pomegranates to decorate the whole venue.

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How to personalise your wedding: Create a logo and brand your Big Day

05/06/2013 by Karen

One of the most stylish, cost-effective and easiest ways of personalising your Big Day is to create a logo of you and your fiancà©’s initials or names and use it on your invitations, RSVP cards, thank you cards, menus and any other printed materials.

But why stop there? How about also printing bespoke stickers or having a custom stamp made and personalising even more elements of your day? It’s amazing how simple this is to do and how much fun you can have branding different details of your day.

For my wedding to Jeremy, I used our initials J and K, to create a very clean symbol that represented our union. As is often the case with logos, the simpler the better – the litmus test is said to be can you draw your logo with a stick in the sand? (Try that out on your honeymoon!).

Here you can see our wedding logo’s first outing on our ‘Save The Date’ that I designed.

Next on my design list, was creating the invitations and with these I combined the simplicity of the logo with a pop-art influenced collage of imagery that represented the two of us, our childhoods, and important landmarks and locations in our relationship. We wanted to make our invitations fun and also wanted to share elements of our personalities and relationship with our guests. The printing and production techniques were as important to me as the design so we chose to print them on a beautiful thick 640gsm stock called Omnia that has the texture of watercolour paper. I felt like our guests would almost be receiving a small pop art screen print when they received our invitation!

The text and logo on the reverse of the invitation also had a quality feel as they were printed with raised thermography, and the font itself was traditional and pretty. No swirly wedding text for us! Our printers, Ashwyk, were fabulous to deal with, gave a really attentive service, and produced outstanding results that we were over the moon with.

image: Ashwyk

The finishing touch was custom made square envelopes from Mount Street Printers with our logo on round stickers from Moo on the reverse. For our address labels we used these fantastic clear labels and printed them at home with the same font we used on the invitation. The result was that the addresses looked as though they were professionally printed direct on the envelopes but it was actually all done on a home printer with these amazing clear labels. I really recommend them!

Is this the most creative wedding invitation ever?

03/06/2013 by Karen

Not content with a boring old paper wedding invitation, illustrator, Jessica Hische, and Facebook designer, Russ Maschmeyer, created possibly the most imaginative wedding invitation I’ve ever seen.

They made a simply gorgeous website, entitled The Story of Jess and Russ (click here to check it out), to tell the story of their romance, from meeting and engagement to career highs and lows, and invite guests to their wedding. A truly modern invite, it even features links out to photos on Flickr and images stored in the Cloud, as well as moving graphics that appear as you scroll down the page.

The design elements from the invitation website were then carried over into their wedding reception in the form of beautiful laser cut lettering and gold foil stamped letters and tiny stars.

[All images courtesy of the fabulous 100layercake.com. See the full story and lots of pictures from Jess and Russ’s actual wedding on the 100layercake blog.]

See more creative wedding stationery ideas here.