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Home > wedding branding

How to personalise your wedding: Create a logo and brand your Big Day

05/06/2013 by Karen

how-to-create-a-wedding-logo
One of the most stylish, cost-effective and easiest ways of personalising your Big Day is to create a logo of you and your fiancà©’s initials or names and use it on your invitations, RSVP cards, thank you cards, menus and any other printed materials.

But why stop there? How about also  printing bespoke stickers or having a custom stamp made and personalising even more elements of your day? It’s amazing how simple this is to do and how much fun you can have branding different details of your day.

For my wedding to Jeremy, I used our initials   J and K, to create a very clean symbol that represented our union. As is often the case with logos, the simpler the better – the litmus test is said to be can you draw your logo with a stick in the sand? (Try that out on your honeymoon!).

Here you can see our wedding logo’s first outing on our ‘Save The Date’ that I designed.
SAVE THE DATE
Next on my design list, was creating the invitations and with these I combined the simplicity of the logo with a pop-art influenced collage of imagery that represented the two of us, our childhoods, and important landmarks and locations in our relationship. We wanted to make our invitations fun and also wanted to share elements of our personalities and relationship with our guests. The printing and production techniques were as important to me as the design so we chose to print them on a beautiful thick 640gsm stock called Omnia that has the texture of watercolour paper. I felt like our guests would almost be receiving a small pop art screen print when they received our invitation!

wedding-stationery
wedding invitation by Karen Cinnamon

The text and logo on the reverse of the invitation also had a quality feel as they were printed with raised thermography, and the font itself was traditional and pretty. No swirly wedding text for us! Our printers, Ashwyk, were fabulous to deal with, gave a really attentive service, and produced outstanding results that we were over the moon with.

Wedding_invitation
image: Ashwyk

The finishing touch was custom made square envelopes from Mount Street Printers with our logo on round stickers from Moo on the reverse. For our address labels we used these fantastic clear labels  and printed them at home with the same font we used on the invitation. The result was that the addresses looked as though they were professionally printed direct on the envelopes but it was actually all done on a home printer with these amazing clear labels. I really recommend them!

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Mr And Mrs Smith Honeymoons
Monica Vinader
Liberty London

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