Primavera Dreams

My name is Luba, and I’ve loved weddings since I attended my first one at the age of 3.

I am also a Ph.D. scientist and for many years I worked as a director at an international innovation company, coordinating many complex, multinational projects, and developing deep cultural and business ties across the globe.

I have always had a passion for bringing people together, and am now able to use my extensive research and project management skills in creative ways, as a Certified International Event and Wedding planner.

With offices in Boston and London, I focus on beautiful Italy (having planned events in Tuscany, the Amalfi Coast, Lake Como, Lake Maggiore, and beyond) and charming New England, and my priority is you – the most rewarding aspect of my job is to see you and your guests enjoy your special celebration to the fullest.

Fluent in Italian, Russian, and French, I have a profound love for the joy and meaning of Jewish weddings, having planned my own chuppah many years ago, and today I specialize in helping Jewish and interfaith couples with all the intricate details that go into the planning of such an important event.

In addition to being the owner of Primavera Dreams, I serve on the board and volunteer for Hebrew Senior Life, an organization that takes care of the elderly, in Boston, where I live. For many years, I have shared the joy of planning special milestones by organizing celebratory events for residents.

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PRIMAVERA DREAMS GALLERY

Past couples’ comments

My wife and I had the pleasure of working with Luba to plan our Italian coastal wedding. It was a daunting task, to say the least. We’re busy professionals living in San Francisco, and about four years ago we fell in love with the Amalfi Coast in Italy. After getting engaged, we searched all over for wedding locations – California, Hawaii, even Boston. No matter where we looked, we kept thinking of our magical vacation in Ravello.

We needed help, and a lot of it. Thankfully, we were introduced to Luba, who specializes in planning destination weddings in Italy. We were incredibly fortunate to have done so. Her knowledge of the area, her professionalism, and her care and understanding for our needs were all above and beyond either of our expectations. From scoping out and picking the location of our rehearsal dinner, to interfacing with boat charter companies, to negotiating prices with Italian-speaking drivers, she did it all.

Every time we spoke with her, the inevitable anxiety of a wedding continued to subdue until we felt confident of a genuinely magical experience. And at the end of the day, that is exactly what it was. I cannot recommend Luba highly enough – she will make your Italian wedding a thing of dreams.”

Alicia and Arcady

My husband and I can’t say enough about Luba. From the beginning, Luba has been there for us as a consistently reliable source of knowledge, advice, comfort, and organization. We had found ourselves managing crazy work schedules, without the time needed to devote to finding vendors and working on the details that really bring a wedding to life.

We looked into a few different planners, but we knew from our first meeting that we wanted to work with Luba. Her care and attention to us as a couple and calm demeanor showed us instantly that Luba was exactly what we needed. Throughout the wedding planning process and now beyond the wedding itself, Luba has been there for us for the smallest of questions to helping sort out last minute vendor changes.

Luba stayed on top of the wedding coordination and timeline when we didn’t have time to, working on our behalf behind the scenes and looping us in for decisions when needed. Luba even attended one of my final dress fittings in downtown Boston so that she could learn how to bustle my dress. Where we most needed help was the wedding weekend itself, and Luba’s contributions to the weekend were above and beyond. Luba stayed at a hotel near our venue the weekend of and was a calming, helpful source for everyone involved.

From coordinating with vendors, to assisting the florist in the set-up on the day of (who later told us she could not have completed it all without Luba!), to making sure everything was easy and magical for my husband and I, Luba really made the weekend an incredibly beautiful experience for all involved. We feel that we now have a friend gained from the process, and are looking forward to staying in touch with Luba. We can’t recommend her enough!”

Shannon

We just came back to Toronto from our magical wedding near Florence, Italy and had the pleasure of having Luba as our Tuscan wedding planner. We worked with Luba for 1.5 years and she was excellent!

Extremely organised, offered many beautiful options and couldn’t have executed the day any better. Luba was a lifesaver, making sure we got things done on time and was great at mediating the different opinions between my husband and I (which is VERY important when planning a wedding!).

She was always available for a chat, and answered our emails and messages promptly. Luba is very intelligent, well educated, speaks multiple languages (English, Russian and Italian and perhaps more!) and most importantly has a strong passion in her role as a wedding planner! I strongly feel her dedication, extreme diligence and passion are exactly what any couple would be looking for to help create their magical day at home or abroad 🙂 ”

Danielle

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